SEO - Google Similar Pages Relevance

Co-Citation and its relevance in the seo world. If you would have noticed that when a search is conducted on google under every results, you have a cached + Similar Pages link. What is the relevance of similar pages and how does google brings in that result.

The algorithm that Google uses to put together the similar pages for a website relates to the following logic.

Say there are 3 websites, A B and C

Now B Has links to both websites A and C

This send a message to the Google Algo that the websites A and C are related.

This logic is also used by google to understand the theme of the website and for what keywords that website is ranked on the search engines.

So SEO company while performing link building should avoid bad neighbourhoods to have negative impact on the ranking of the website.

So ethical Linking is the best way to make your way up in the serps.

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