The Dynamics of SEO in 2007: Emerging trends
The year 2007, would for sure be a great year and would bring in to fore a number of new innovative technologies and applications.
With regards to the SEO world, there are certain imminent changes which are mostly centered around the way people will search on the web and it’s implications on the SEO fraternity.
Change One: It would not be only about algorithms
Early 2007, Wikipedia is going to launch its very own search engine based on software named ‘wikiasari’. Officially dubbed as the people powered search engine; the search results it produces would not be algorithm based but it would be based on human editorial judgments. That would imply that if this search engine really catches on, that would ensure that the entire black hat SEO society shut shop or at least forget about having rankings on the new search engine. Moreover, the new search engine would work on open source software.
Change Two: Link relevancy
The other important change that would come about with human editorial process as in wikiasari would be the diminishing importance links would be accorded. This impending approach would completely upturn the present situation as today the number of links pointing to your website is the determining factor for search engine rankings. In the days to come, your rankings might entirely depend on the judgment of a human editor.
Change Three: Local search
All the search engines will impart enhanced importance to local search, as that’s one area which has massive potential. That’s why your search engine positioning strategies would have to incorporate all the important localization factors.
Change Four: Emergence of vertical search engines
Vertical search engine means a search engine which will focus exclusively on certain a given domain. For example, there could be a search engine which would focus on electronics; some other would focus on automobiles. Vertical search engines are certainly upon us, but whether they would succeed is one development every SEO would follow.
Change Five: Pay per Click, not anymore.
The increasing incidences of click fraud is definitely denting the credibility of the PPC model of online advertising and that’s why the future would be more about the sale / lead sale acquisition model of online advertising. The near future would undoubtedly witness the emergence of such advertising platforms.
Change Six: The rise of LSI
Although many SEO companies have written off latent semantic indexing in the search engines as a non-starter, but the indications are that its far from over. LSI as a technology is intended to make the search results as relevant as possible and would also incorporate user behavioral studies. With Google having been started out on this path, completely writing off LSI would be surely an exercise undertaken for ones own peril.
Moving ahead on the; by now well established path, the search engines are trying to optimize themselves as much as possible for the comfort of the end user. The big fight now is simply not only about getting visitors but has in fact moved a step ahead and its now about giving as relevant results as possible.
In other words they are trying to think more like humans and all the changes they are incorporating are small but important steps in that direction.