Search Engine marketing has gone way further then we thought it, take a look at the latest trends of the search engine marketing industry and see what your business expects of you.
Search Engine Optimization Articles
The year 2007, would for sure be a great year and would bring in to fore a number of new innovative technologies and applications.
With regards to the SEO world, there are certain imminent changes which are mostly centered around the way people will search on the web and it’s implications on the SEO fraternity.
Change One: It would not be only about algorithms
Early 2007, Wikipedia is going to launch its very own search engine based on software named ‘wikiasari’. Officially dubbed as the people powered search engine; the search results it produces would not be algorithm based but it would be based on human editorial judgments. That would imply that if this search engine really catches on, that would ensure that the entire black hat SEO society shut shop or at least forget about having rankings on the new search engine. Moreover, the new search engine would work on open source software.
Change Two: Link relevancy
The other important change that would come about with human editorial process as in wikiasari would be the diminishing importance links would be accorded. This impending approach would completely upturn the present situation as today the number of links pointing to your website is the determining factor for search engine rankings. In the days to come, your rankings might entirely depend on the judgment of a human editor.
Change Three: Local search
All the search engines will impart enhanced importance to local search, as that’s one area which has massive potential. That’s why your search engine positioning strategies would have to incorporate all the important localization factors.
Change Four: Emergence of vertical search engines
Vertical search engine means a search engine which will focus exclusively on certain a given domain. For example, there could be a search engine which would focus on electronics; some other would focus on automobiles. Vertical search engines are certainly upon us, but whether they would succeed is one development every SEO would follow.
Change Five: Pay per Click, not anymore.
The increasing incidences of click fraud is definitely denting the credibility of the PPC model of online advertising and that’s why the future would be more about the sale / lead sale acquisition model of online advertising. The near future would undoubtedly witness the emergence of such advertising platforms.
Change Six: The rise of LSI
Although many SEO companies have written off latent semantic indexing in the search engines as a non-starter, but the indications are that its far from over. LSI as a technology is intended to make the search results as relevant as possible and would also incorporate user behavioral studies. With Google having been started out on this path, completely writing off LSI would be surely an exercise undertaken for ones own peril.
Moving ahead on the; by now well established path, the search engines are trying to optimize themselves as much as possible for the comfort of the end user. The big fight now is simply not only about getting visitors but has in fact moved a step ahead and its now about giving as relevant results as possible.
In other words they are trying to think more like humans and all the changes they are incorporating are small but important steps in that direction.
In the name of search engine marketing / Top 10 ranking on search engine like Google, Yahoo and MSN, SEO companies are cashing on the craze businesses houses have to be their on the Top of these search engines. How to save your self.
Co-Citation and its relevance in the seo world. If you would have noticed that when a search is conducted on google under every results, you have a cached + Similar Pages link. What is the relevance of similar pages and how does google brings in that result.
The algorithm that Google uses to put together the similar pages for a website relates to the following logic.
Say there are 3 websites, A B and C
Now B Has links to both websites A and C
This send a message to the Google Algo that the websites A and C are related.
This logic is also used by google to understand the theme of the website and for what keywords that website is ranked on the search engines.
So SEO company while performing link building should avoid bad neighbourhoods to have negative impact on the ranking of the website.
So ethical Linking is the best way to make your way up in the serps.
I have been doing some great research work on understanding how google is taking care of the search engine rankings in their latest algo update. In view of the study the following observations have been made i recommend seo company to think about what i have to say and comment there after
- Google is give a lot of importance to keyword density and latent semantic indexing.
- Links from bad neighbourhood have been heavily discounted and relevant links have become the key to sucsess.
- It has also been noticied that directories that are available in thousands are not adding to the results, the advise is to get inclusions in niche directories relevant to your theme, even f they are paid.
- Some of the paid link advertising will do a lot of good if they are comming from related websites.
- Another major finding is, how google is using related pages in terms of ranking website. If you have a link on a website where you have awkward links beware it can harm your website and theme you in a different way.
There are other factors to high search engine ranking, so all internet marketing experts i would like you to comment on this.
Their are currently no products that gives an seo company a tool to manage their seo services. Although their are tools which offer seo management like:
- Web Position Gold
- SEO Elite
But none of them give client management system for complete seo services management. I hope a tool will soon be available to manage the seo internet marketing services.
Its has always been a debate as to how exactly do meta tags contribute to the search engine ranking. Do they contribute and if so then to what extent. Meta Tags do contribute but to say that they can get you to the top by themselves its a myth.
Popular Meta Tags:
- Title Tag
- Keywords Tag
- Description tag
- Robot Tag
- Document Expiry Tag
Of the above mentioned tags Title tag is the most important of all, as it marks the defination of the document. while the other tags like keywords have various formats and which is the best is debatable.
Keywords can be put seperated by commas, commas with and with out space and without space.
The best is comma without space.
Description is again an important tag but varies from search engines.
Robot Tag helps you tell the search engine which documents to index or not.
There is new tag called NOODP which help you tell the search engine like Google and MSN to not show the Dmoz description which is outdated in most cases.
Latent Semantic Indexing (LSI) is the new buzz word in the seo fraternity. But exactly is means and what relevancy it carries in your seo efforts is not know to many. SEO Combat is here to shed some light on the topic.
Latent semantic indexing changes the way the document are indexed. In addition to recording which keywords a document contains, the LSI method checks the entire document matric of keywords as a whole, to see do the documents also contain the same words.
This way LSI determines whether the documents are semantically close, and ones with few words in common to be semantically distant. Although the LSI algorithm doesn’t understand anything about what the words mean, but these pattern that LSI creates makes a shift in search engine rankings.
Latent semantic indexing is an algorithm which moves above the occurence of a keyword in a document and goes to the page theme and analysis the importance of the page as per the matrix of words that appear on the page and how closely they are related. which implies that one shouldn’t just put your efforts into your selected key phrases but on synonymous phrases and key terms as well.
You can read more about this on the following white paper where the latent semantic concepts are explained more cleary to give you a better understanding on the subject.
Dmoz has been promoting the use of their data by making it available to user to build solutions and tools so that one can use this data openly and display on their websites. But off late it is being noticed that a lot of these websites are being pro actively being banned by google and have gone low on serps due to duplicate content penalty.
Although one knows this as a fact that Google itself runs a version of the Dmoz directory. Now is this right on Googles part to do this kind of discrimination.
What ever be the case but Guys, It is advisable to stop duplicating this data or else you will have your website in problem at least on google Serps.
My personal advise would be, that you could use this data only for directory structures and not for listings or else your website could bein real trouble.
Best of Luck in case you already have these websites launched and running Dmoz Listings. See if you can manage creating fresh data for your website.
The following mistakes can enforce a very bad effect on your website ranking.
- no title on your webpage
- bad or imporper meta tags
- Spelling mistakes in the content on the web page
- bad link startegy on the website
- Too many images and animation on the website
- Exchangin links with link farms
So try and beware of the above listed parameters, it will help you keep away from the penalties that google imposes on websites.